2U HQ - Lanham Office

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Analyst, Customer Insights and Strategy

Analyst, Customer Insights and Strategy

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What We're Looking For

The Sr. Analyst, Customer Insights and Strategy reports to the Manager, Customer Insights and Strategy, providing operational and analytical support to their manager, admissions and marketing leadership. This is a key role, serving as a representative for the team in cross-departmental interactions and providing support for day-to-day operations, reporting, forecasting, process building, and inter- & intra-departmental projects. This is a data driven role requiring a quantitative orientation, strong critical thinking skills and the ability to multi-task. Successful candidates will have keen listening skills, ask intelligent questions, execute projects on strict deadlines, and enjoy being in the center of projects critical to an organization’s success.

Responsibilities Include, But Are Not Limited To

  • Maintaining a constant awareness of ever changing business needs and developing action plans to mitigate the risks to business operations and action plans to take advantage of available opportunities for further efficiency and growth
  • Creating and maintaining projections applicable to the recruitment and retention cycle
  • Supports day-to-day operations of Salesforce CRM, implementing reporting changes necessary to maximize the efficiency of business operations. Responsible for updating reporting, dashboards, and queues as necessary
  • Maintains admissions and marketing reporting and communicates results across the organization
  • Provide decision support and participate in myriad of business-facing projects. Work with cross-functional teams, providing impactful analytical insight. Executing test plans & evaluating results
  • In consult with manager, designs and disseminates new processes and reporting for Admissions Management meant to provide additional efficiency to business operations
  • Measuring & enforcing compliance to standard processes and best practices
  • Serving as a departmental representative at regularly occurring or ad hoc meetings, providing key updates and recommendations as needed. Provides detailed meeting notes and process documentation to team leadership
  • Using reporting tools (i.e. Tableau) to develop reports that measure overall team performance
  • Other tasks as assigned

Things That Should Be in Your Background

  • 1-3 years of work experience required. 3-5 years of analytical or operational work strongly preferred
  • Bachelor’s degree is required, with a concentration in a mathematical or analytical field preferred (i.e.: Economics, Math, Computer Science, Political Science)
  • Demonstrated general understanding of business operations
  • Analytical thinker with great attention to detail. Proven ability following complex instructions
  • A comprehensive understanding of Salesforce CRM is required. Familiarity with marketing automation software such as Marketo is strongly preferred
  • Advanced Excel skills required and data base skills required
  • SQL background strongly preferred
  • Demonstrated ability to identify opportunities for improvement and make constructive suggestions for change
  • Great communication and interpersonal skills

Other Attributes That Will Help You in This Role

  • The ability to communicate difficult/sensitive information in a tactful manner
  • Well developed sense of discretion regarding access to sensitive information
  • Enthusiasm and the ability to thrive in an environment of constant change
  • Previous experience with data visualization/analysis software and/or statistical significance testing

About 2U Inc. (NASDAQ: TWOU)
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.