2U HQ - Lanham Office

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Project Marketing Internship - Spring 2018

Project Marketing Internship - Spring 2018

Job Locations 
US-NY-New York

More information about this job

What We're Looking For

Why Join Us?

We believe education is a key driver of change and upward mobility, so we want to make sure it can be as accessible as possible. See how we’ve evolved, and also know we aren’t stopping here. #Ambitious


We believe every person counts and every student deserves the best. That’s why we eliminated the back row. Instead, everyone gets a seat in the front row and becomes one step closer to their brightest possible future. We’ve built 2U up to what it is today with this core philosophy of No Back Row, so it’s a little important. Just a little.


We’re a group of fun people all striving towards the same goal within 2U. Our teams collectively produce the culture that we thrive in—one that promotes creativity, passion, and innovation. Our culture is a key aspect to our success, so we’re constantly seeking talent who can bring our eight guiding principles to life.


We have a strict no-asshole policy. Really, our CEO is quite experienced at spotting and weeding them out. There’s no reason to work with an asshole because as our CEO said himself, “Life’s too short to work with jerks.”


About you:

  • You’re enrolled in an undergraduate or graduate program (preferably studying Marketing or a related field)
  • You have excellent communication skills—verbal, written, and telepathic
  • You possess a general understanding of digital marketing, PR, and/or communications
  • You have a background in K-12 education, teaching, teacher development, higher education, or a related field
  • You’re focused on achieving defined results, and exceeding goals and objectives
  • You thrive in a fast-paced environment while working with a diverse team • You are not scared of change, and you’re able to constantly adapt and evolve with our organization
  • You can maneuver Microsoft Office as skillfully as Bill Gates
  • You have experience in the following:
    • Skills: Copy Editing, Social Media Outreach, Blogging, HTML/CSS, Microsoft Office
    • Platforms: Google Drive, Wordpress, Facebook, Twitter, Tumblr, Google+, Pinterest, LinkedIn, Mailchimp, SurveyMonkey, Brightedge, Google Adwords

Your Impact:

The Special Projects Marketing Intern will work closely with the Special Projects Coordinator to facilitate the research, development, and production of new and creative content for USC Rossier School of Education’s online masters and doctorate programs. Additionally, you will assist with marketing outreach, blog management, and social media content production. Some of your responsibilities will include but are not limited to:

  • Blog Management:
    • Research, writing, and/or copyediting of optimized content for blog posts and long-form content
    • Staging content in Wordpress or similar platform (Understanding of HTML/CSS is preferred)
  • Community Outreach:
    • Assist management of online relationships in education vertical
    • Collaborate in high-quality content link-building campaigns to drive traffic and leads
    • Build strong relationships with thought leaders in the education space
    • Create targeted outreach lists for high Moz-ranked placements for engaging content
  • Market Research:
    • Conduct trend, competitor and social media research within the education vertical to drive web traffic growth
    • Research for new content and projects including blog post, long-form content, infographics, and current events
    • Assist in development of effective marketing strategies
    • Assist with web analytics-related research and low-level analysis
  • Social Media Content:
    • Assist with management of social media handles including Facebook, Twitter, Google+


About 2U Inc. (NASDAQ: TWOU)
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.