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Social Media Strategist

Social Media Strategist

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What We're Looking For

The Content Marketing Team is seeking a strategist to spearhead the organic social media plan on behalf of 2U-supported programs. The ideal candidate has an expert understanding of social media best practices on platforms including, but not limited to Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Snapchat – and can apply them to drive organic marketing value for 2U’s university partners that range from nursing to cybersecurity. This person will work directly with the social media manager and be responsible for developing and executing a complete social strategy for each of our university partners. She or he must be willing to work in a fast, deadline-driven and evolving landscape. She or he must be exceptionally organized, data-driven and efficient with time management.

Responsibilities Include, But Are Not Limited To

  • Create a social media strategy for 2U-supported programs
  • Manage the long-term and daily planning, and execution, of social media across channels
  • Craft campaigns to maximize reach and engagement for inbound marketing content
  • Write and develop original, compelling content for social media
  • Consume media constantly to identify and understand trends
  • Identify and engage with influencers and thought leaders for each program
  • Host Twitter chats and other events as needed
  • Collaborate with our internal editorial and creative teams daily
  • Track, analyze and report insights with recommendations
  • Make content recommendations based on social insights
  • Demonstrate voice across various social media platforms

Things That Should Be in Your Background

  • Bachelor’s degree required
  • 3-5 years of experience in marketing, communications, PR required
  • Demonstrated ability to manage and/or create compelling social media content
  • Experience using Hootsuite to manage multiple brands
  • Experience prioritizing and managing multiple projects simultaneously
  • Demonstrated leadership in client facing communication, strategy, and project management
  • Ability to work on deadline

Other Attributes That Will Help You in This Role

  • Highly organized and detail oriented
  • Thoughtful, concise and persuasive communication skills
  • Ability to confront any hurdles with 
a calm, positive mindset and a sense of confidence
  • Ability to find creative, unorthodox solutions without close supervision
  • Ability to improve processes for efficiency

About 2U Inc. (NASDAQ: TWOU)
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.