2U HQ - Lanham Office

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Brand Marketing Coordinator

Brand Marketing Coordinator

ID 
2017-4450
Job Locations 
US-MD-Lanham
Category 
Marketing

More information about this job

What We're Looking For

The Brand Marketing Coordinator plays a key role in executing marketing strategy for multiple partner programs. Reporting to the Brand Marketing Manager, this role provides tactical marketing support and project management over a wide variety of digital marketing tactics for these assigned programs.

 

The most successful Brand Marketing Coordinators are detail oriented, strong communicators and looking to gain experience in the areas of data-driven marketing, direct response marketing and marketing strategy.

 

Responsibilities Include, But Are Not Limited To

  • Partner with Brand Marketing Manager and cross-functional teams to ensure all web properties and digital marketing channels are aligned to meet long-term strategic goals. Includes playing an active role in the development of messaging, audience segmentation, creative development, and implementing channel best practices. 
  • Execute all funnel conversion activities for prospective students and applicants, including paid and organic channels, email communications, and webinars. Work closely with Brand Marketing Manager and cross-functional counterparts to uncover new opportunities and introduce new initiatives to improve conversion. 
  • Work closely with Program Operations and Admissions on updates to program messaging and changes in admissions policies and procedures, communicate weekly marketing activities, and support reporting needs.

Things That Should Be in Your Background

  • 1-2 years of professional work experience, marketing related preferred
  • Bachelor's degree required, major in marketing preferred

Other Attributes That Will Help You in This Role

  • Familiarity with a variety of digital marketing tactics 
  • Experience in project management 
  • Strong verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams
  • Must be highly organized and have great attention to detail
  • Experience with email automation systems, Salesforce, Google Analytics and Tableau is a plus
  • Ability to maintain a fun, casual, professional and productive team atmosphere
  • Ability to work with diverse teams in a fast-paced environment
  • Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change

About 2U Inc. (NASDAQ: TWOU)
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

Benefits
2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.


Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.