2U HQ - Lanham Office

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Director, Digital Media Management

Director, Digital Media Management

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What We're Looking For

We are a high growth, fast-paced company looking for a Director to join our demand generation team.


If you believe you exhibit the following skills and traits then we want you here: you have an interest in both the art and science of marketing and an appreciation for higher education; have a high attention to detail; are inquisitive and thorough in your deductive reasoning and are always seeking why. You are able to manage sizeable amounts of information and data in an organized fashion; comfortable with a fast-paced environment and change; and embrace personal responsibility.

Responsibilities Include, But Are Not Limited To

Digital Media Team Lead:

  • Hire, retain and develop a team of 8+ coordinators, specialists and managers
  • Lead strategic initiatives related to goal setting, prioritization, and process development
  • Monitor media performance with direct reports and guide strategy of future efforts
  • Report on long-term media performance initiatives to other directors, SVP and CMO
  • Train team of media specialists to analyze and problem-solve
  • Lead a culture of smart testing, trial and error, and media innovation

Lead Biddable Media Strategy / Management:

  • Develop and execute new strategies for biddable channels including Facebook, Instagram, LinkedIn, Google and other PPC channels
  • Collaborate with relationship lead to set agendas and influence partner road maps
  • Collaborate with other directors on Demand Gen team to set mid-term to long-term priorities and road maps for biddable channels
  • Consistently evaluate and implement new approaches to targeting, bidding and optimization
  • Ensure 2U participates in appropriate betas and tests out new product offerings

Lead Day-to-Day Media Buying / Management: 

  • Work with teams to develop monthly business goals each program and media channel
  • Review and sign off on media team’s monthly plans (i.e. targeting, bidding and budgets)
  • Monitor portfolio performance in-month; triage problems; communicate across DG team
  • Ensure media performance is achieving monthly business goals as set by analysts
  • Take responsibility for media hitting cost efficiency and volume targets as set through monthly business goal planning

Things That Should Be in Your Background

  • 6+ years of experience in digital marketing and lead generation
  • Must have in-depth knowledge of digital marketing platforms and engines (ie. Adwords, Facebook) as well as web analytics tools (ie. Google Analytics)
  • Must have experience building, measuring and optimizing digital media campaigns across platforms
  • Must have a track record in managing cross-channel learning agendas; developing and achieving business goals
  • Must have familiarity with how to manage media to direct response goals including usage of CRM system for KPIs

You are someone who:

  • Has a Bachelor’s degree; MBA a plus
  • Has a keen interest in digital marketing (subject matter expertise are required)
  • Is adept at problem solving and can balance creativity with analytical sills
  • Is strong with data with working knowledge of excel and Tableau or other BI tool
  • Is a very strong team leader who can hire, retain and develop talent
  • Has a strong work ethic and doesn’t accept complacency
  • Demonstrates proactive thinking – always seeking ways to do something better

Other Attributes That Will Help You in This Role

  • Background or coursework in Statistics, Economics or Business
  • The ability to multi-task, stay organized and evaluate priorities on an ongoing basis
  • The ability to communicate difficult/sensitive information in a tactful manner
  • The ability to manage others and give constructive feedback
  • The ability to work seamlessly with cross-functional teams in an organization

About 2U Inc. (NASDAQ: TWOU)
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.