2U HQ - Lanham Office

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Advertising Operations Manager

Advertising Operations Manager

ID 
2017-4371
Job Locations 
US-MD-Lanham
Category 
Marketing

More information about this job

What We're Looking For

The Advertising Operations Manager will assist in the execution of paid marketing opportunities, processes and procedures that keep the Demand Generation team operating effectively.  This individual will have a solid understanding of business systems such as Salesforce.com, Tableau Server and Google Analytics.  Familiarity with paid social platforms and direct response advertising creative is a must. A successful candidate will help drive creative marketing strategies, analyze performance with an eye for optimization and ensure that 2U’s systems work together. Additionally, the Advertising Operations Manager will act as account manager for external affiliate and media partnerships. The perfect candidate for this role has an interest in marketing analytics, relationship management, and is motivated by creativity.

Responsibilities Include, But Are Not Limited To

  • Work with creative and brand teams to create ads for paid advertising usage
  • Create structured creative A/B tests with the goal of driving high quality prospects for 2U programs
  • Assist in the measurement of all key channel metrics inclusive of: subject lines, copy, graphics, open rates, CTR’s, and lead tracks
  • Manage senior level media accounts
  • Manage a minimum of one direct report
  • Ensure lead tracking accuracy; monitor tracking links and landing pages
  • Contribute to discussions with all key stakeholders to aid in new business opportunities
  • Assist in the building of new 2U owned websites for priority programs
  • Owns the creative optimization for 5+ 2U programs

Things That Should Be in Your Background

  • Experience in Advertising Operations for 2+ years minimum
  • Proven success in managing high budget media accounts
  • Completed 2U management training or has experience managing people
  • Proven ability to effectively summarize and present information
  • Strong analytical, problem-solving and a fundamental understanding of business workflows
  • Strong project management discipline, including development of project plans, assessment and mitigation of risk, effectively meeting management and tracking actions and issues
  • Confident writing skills
  • Ability to present to C-Level Stakeholders
  • Intermediate experience with social media platforms
  • Strong competency using MS Office tools, including Word, Excel, MS Project, Tableau, Salesforce, Google Analytics

Other Attributes That Will Help You in This Role

  • Strong interpersonal and communication skills
  • Ability to maintain a fun, casual, professional and productive team atmosphere
  • Excellent communication skills with the ability to communicate in a courteous, tactful and concise manner
  • Ability to work with a diverse team in a fast-paced environment
  • Enthusiasm and the ability to thrive in an atmosphere of constant change

About 2U Inc. (NASDAQ: TWOU)
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

Benefits
2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.


Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.