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Sr. Analyst, Customer Insights and Strategy

Sr. Analyst, Customer Insights and Strategy

ID 
2017-4357
Job Locations 
US-MD-Lanham
Category 
Marketing

More information about this job

What We're Looking For

The Sr. Analyst, Customer Insights and Strategy reports to the Manager, Customer Insights and Strategy, providing operational and analytical support to their manager, admissions and marketing leadership. This is a key role, serving as a representative for the team in cross-departmental interactions and providing support for day-to-day operations, reporting, forecasting, process building, and inter- & intra-departmental projects. This is a data driven role requiring a quantitative orientation, strong critical thinking skills and the ability to multi-task. Successful candidates will have keen listening skills, ask intelligent questions, execute projects on strict deadlines, and enjoy being in the center of projects critical to an organization’s success.

Responsibilities Include, But Are Not Limited To

  • Maintaining a constant awareness of ever changing business needs and developing action plans to mitigate the risks to business operations and action plans to take advantage of available opportunities for further efficiency and growth
  • Creating and maintaining projections applicable to the recruitment and retention cycle
  • Supports day-to-day operations of Salesforce CRM, implementing reporting changes necessary to maximize the efficiency of business operations. Responsible for updating reporting, dashboards, and queues as necessary
  • Maintains admissions and marketing reporting and communicates results across the organization
  • Provide decision support and participate in myriad of business-facing projects. Work with cross-functional teams, providing impactful analytical insight. Executing test plans & evaluating results
  • In consult with manager, designs and disseminates new processes and reporting for Admissions Management meant to provide additional efficiency to business operations
  • Measuring & enforcing compliance to standard processes and best practices
  • Serving as a departmental representative at regularly occurring or ad hoc meetings, providing key updates and recommendations as needed. Provides detailed meeting notes and process documentation to team leadership
  • Using reporting tools (i.e. Tableau) to develop reports that measure overall team performance
  • Other tasks as assigned

Things That Should Be in Your Background

  • 1-3 years of work experience required. 3-5 years of analytical or operational work strongly preferred
  • Bachelor’s degree is required, with a concentration in a mathematical or analytical field preferred (i.e.: Economics, Math, Computer Science, Political Science)
  • Demonstrated general understanding of business operations
  • Analytical thinker with great attention to detail. Proven ability following complex instructions
  • A comprehensive understanding of Salesforce CRM is required. Familiarity with marketing automation software such as Marketo is strongly preferred
  • Advanced Excel skills required and data base skills required
  • SQL background strongly preferred
  • Demonstrated ability to identify opportunities for improvement and make constructive suggestions for change
  • Great communication and interpersonal skills

Other Attributes That Will Help You in This Role

  • The ability to communicate difficult/sensitive information in a tactful manner
  • Well developed sense of discretion regarding access to sensitive information
  • Enthusiasm and the ability to thrive in an environment of constant change
  • Previous experience with data visualization/analysis software and/or statistical significance testing