2U HQ - Lanham Office

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Copywriter- Contractor

Copywriter- Contractor

ID 
2017-4346
Job Locations 
US-MD-Lanham
Category 
Marketing

More information about this job

What We're Looking For

As a member of 2U’s full-service creative team, the copywriter will work closely with other writers, designers and marketing managers to develop strong messaging and creative copy for 2U’s partner programs. Copywriters craft compelling messaging for diverse audiences under the supervision of a copy manager.

The creative team is a collection of highly energetic and ambitious individuals who are dedicated to producing the highest quality marketing communications. As a busy department within 2U’s larger marketing team, the creative team is responsible for producing all creative assets across the company.

 

*This role will be starting as a 6 month contract with the potential to turn into a permanent role*

 

Responsibilities Include, But Are Not Limited To

  • Write short- and long-form copy across media, including display and print advertising, direct mail/direct response, email marketing, print collateral, websites, etc.
  • Create original, persuasive copy that promotes 2U’s partner programs’ unique benefits.
  • Maintain identities and marketing strategies across a range of brands.
  • Learn and communicate creative marketing best practices.
  • Work closely with marketing stakeholders to drive creative strategies under the supervision of the copy manager.
  • Work across a range of simultaneous projects while meeting deadlines.
  • Proofread and edit marketing materials for clarity, style consistency, spelling and grammar.
  • Translate complex concepts into clear, concise and reader-friendly copy.
  • Provide feedback into creative briefs and contribute ideas to the creative process.

Things That Should Be in Your Background

  • Bachelor's degree required
  • Minimum 3-5 years experience
  • Must have breadth of experience across marketing tactics outlined above.  
  • Ability to write both display copy (advertising headlines) and long-format materials (email campaigns)
  • Must be highly organized and have great attention to detail
  • Must have strong proofreading skills
  • Must have knowledge of AP and Chicago style and experience using client style guides
  • Experience in higher education is preferred
  • Expert knowledge of Microsoft Office

Other Attributes That Will Help You in This Role

  • Solid interpersonal communication skills and the ability to work on cross-functional teams
  • Ability to listen to others while acting assertively 
  • Ability to think of creative, unorthodox solutions when needed 
  • Ability to prioritize and handle multiple assignments simultaneously 
  • Openness to feedback and ability to take direction
  • Ability to drive projects without a lot of oversight
  • Ability to keep up with best practices and new developments in digital marketing

 

Application Requirement

In order to be considered for this position, you must submit samples of your work or a link to your digital portfolio with your resume and application.

Our Work

We strive to maintain the highest design standards for our partner program marketing assets. Some examples of our work:

 

  • Communications@Syracuse: http://communications.syr.edu/
  • DataScience@Berkeley: http://datascience.berkeley.edu/
  • MBA@UNC: http://onlinemba.unc.edu/

About 2U Inc. (NASDAQ: TWOU)
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.


Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.