The Sr. Director of Organic Strategy is responsible for organic prospect volume and organic site performance and revenue from organic sources, which includes organic search, partner referral traffic and overall organic conversion rates, for all 2U-powered programs. He or she must be an organic search activist with the enthusiasm to teach others and is comfortable with learning and discussing technical concepts related to web development and information systems. He or she should be a self-motivated individual with a track record of leadership. The Sr. Director of Organic Strategy is expected to translate complex data and insights into executable business/program strategy and will oversee the SEO and Conversion Rate Optimization (CRO) teams within the Marketing Tech team.
The SEO team is tasked with developing, measuring & reporting on organic search strategy on 2U’s portfolio of websites; researching & recommending new programs & program expansions; making SEO & conversion recommendation on partner websites, and supporting Inbound execution of strategy via SEO’s KPI framework. The CRO team is focused on the collection and analysis of web data, shaping the conversion rate optimization (CRO) vision across several dozen web properties. W hile these teams are located in our NYC office, a requirement of the job is interfacing heavily with teams in other office locations as well as partner universities around the country. Some travel will be required. T his role reports to the VP of Inbound Marketing.
Drive Business Efficiency
Ensure Departmental Best Practices
Extensive experience with web analytics and testing suites:
Extensive experience with SEO toolsets: