2U HQ - Lanham Office

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Copywriter, Manager

Copywriter, Manager

ID 
2017-4226
Job Locations 
US-MD-Lanham
Category 
Marketing

More information about this job

What We're Looking For

Writing samples are required for this position. Include a link to your samples in your cover letter.


As a member of 2U’s full-service creative team, the copy manager will work closely with copywriters, graphic designers and members of the brand marketing team to independently manage the copy creation and direction for a number of 2U partner programs. The copy manager oversees a writer who works across multiple programs, and the copy manager is responsible for the quality of work as well as the overall creative strategy for his or her team.


The creative team is a collection of highly energetic and ambitious individuals who are dedicated to producing the highest quality marketing communications. As a busy department within 2U’s larger marketing team, the creative team is responsible for producing all creative assets across the company.

 

Responsibilities Include, But Are Not Limited To

  • Manage copywriters working across multiple 2U programs, including reviewing work, assisting with strategy, and offering constructive feedback to writers from a range of backgrounds and experience levels.
  • Write copy across media, including display and print advertising, direct mail/direct response, email marketing, print collateral, websites, etc. 
  • Manage new program launches and the creation of brand style guides.
  • Drive and manage messaging and creative strategy across programs, and establish and maintain the voice, tone and brand identity for multiple 2U partner programs.
  • Work closely with director of copy to establish new processes and efficiencies across the creative team.
  • Work with marketing stakeholders to understand and communicate best practices across a range of data-driven marketing formats as well as performance data.
  • Actively participate in the growth and evolution of the creative team, including hiring new talent, retaining current talent, and upholding the team’s mission and values.
  • Seek out and manage creative projects that strengthen our brands.

Things That Should Be in Your Background

  • Bachelor's degree required
  • Minimum 5-7 years of experience
  • Minimum 2 years of experience managing writers
  • Must have breadth of experience across marketing tactics outlined above  
  • Writing of both display copy (advertising headlines) and long-format materials (email campaigns)
  • Must be highly organized and have great attention to detail
  • Must have knowledge of AP and Chicago style and experience using client style guides
  • Experience in higher education is preferred
  • Expert knowledge of Microsoft Office

Other Attributes That Will Help You in This Role

  • Solid interpersonal communication skills and the ability to work on cross-functional teams
  • Ability to think of creative, unorthodox solutions when needed
  • Ability to manage a growing team and offer constructive feedback
  • Ability to prioritize and handle multiple assignments simultaneously
  • Openness to feedback and ability to take direction
  • Ability to drive projects without a lot of oversight
  • Ability to keep up with best practices and new developments in digital marketing

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

About 2U
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

 

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

 

Benefits

  • 2U offers a comprehensive benefits package:
  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program