2U HQ - Lanham Office

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Digital Marketing Analyst

Digital Marketing Analyst

Job Locations 
US-NY-New York

More information about this job

What We're Looking For

2U is a high growth, fast paced company looking for a Digital Marketing Analyst reporting to the Director, Online Marketing who will support the lead generation and marketing group.


If you believe you exhibit the following skills and traits then we want you here: you have an interest in both the art and science of marketing and an appreciation for higher education; have a high attention to detail; are inquisitive and thorough in your deductive reasoning and are always seeking what, why and how; able to manage sizeable amounts of information and data in an organized fashion; comfortable with change and embrace personal responsibility.

Responsibilities Include, But Are Not Limited To

  • Managing media buy budgets and documentation across multiple programs
  • Adjusting monthly plans on a day-to-day basis to make sure spend and lead targets are pacing to goal
  • Tracking and analyzing media buys, vendor relationships and creative campaigns
  • Making recommendations for optimizations
  • Supporting the development of marketing planning including segment and audience targeting, development of a/b tests
  • Operating effectively in a fast-paced test & learn environment
  • Effectively communicating relevant project information vertically and horizontally to superiors and peers within marketing and across other capabilities
  • Maintaining lead gen reporting and communicate results throughout the organization and communicating them throughout the organization
  • Preparing informative and well-organized presentations showcasing data, insights and recommendations
  • Engages weekly with sales operations and admissions teams to identify risks and opportunities for student conversion
  • Maintaining lead generation and marketing best practices

Things That Should Be in Your Background

  • Bachelor’s degree, in a business related field is a plus
  • Previous working corporate experience (either internship or full-time)
  • Demonstrates a high level of business acumen
  • Doesn’t accept complacency
  • Demonstrates analytical thinking, attention to detail and organization
  • Thinks creatively
  • Definitively demonstrates well-developed Excel and data management skills
  • Proactively exhibits the ability to identify opportunities for improvement and makes constructive suggestions for change
  • Adapts quickly, and prefers a fast-paced environment

Other Attributes That Will Help You in This Role

  • Understanding of CRM marketing; previous use of Salesforce or other CRM tool preferred
  • The ability to multi-task and evaluate priorities on an ongoing basis
  • The ability to communicate difficult/sensitive information in a tactful manner
  • Well developed sense of discretion regarding access to sensitive information
  • Enthusiasm and the ability to thrive in an environment of constant change


EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

About 2U
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program