2U HQ - Lanham Office

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Outreach and Communication Manager

Outreach and Communication Manager

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What We're Looking For

The 2U Content Marketing Team is seeking a Digital PR Manager drive the outreach strategy for marketing content produced on behalf of our university partners. The ideal candidate is results-driven and demonstrates exceptional organization, communication and writing skills. S/he has an innate understanding of the digital media landscape and can manage a team of outreach coordinators to achieve ambitious link goals. S/he is able to navigate today’s multimedia landscape to identify, engage and cultivate thought-leaders and influencers that result in quality placements for content. S/he can set the strategy to meet ambitious outreach goals across programs.

Responsibilities Include, But Are Not Limited To

  • Set the strategy to achieve ambitious link goals for 2U-supported programs
  • Maximize angles and audiences to secure link placements for content
  • Manage coordinators in the planning and execution of daily outreach efforts
  • Provide critical feedback on pitches, angles and lists
  • Manage rigorous workflow and output from a team of coordinators
  • Responsible for quality control in all outreach communication
  • Use data to pivot the strategy as needed based on pacing to goal
  • Direct the content team in performance
  • Use social media to target and cultivate thought-leaders and influencers
  • Demonstrate a growth mindset when faced with obstacles or challenges
  • Professionally develop a team of direct reports 
  • Report and problem-solve weekly KPIs to relevant stakeholders
  • Stay current in media trends through constant consumption of news
  • Develop new systems to maximize outreach efficiency as 2U scales
  • Write and edit press releases as needed

Things That Should Be in Your Background

  • Bachelor's degree required
  • 5+ years of experience in with public relations, community management or sales
  • Exceptional writing ability and communication skills required
  • Exceptional organization and project management skills required
  • Ability to manage a large and developing team to ambitious link-building goals

Other Attributes That Will Help You in This Role

  • Ability to work independently with little oversight
  • Ability to work well under pressure and thrive against aggressive, data-driven goals
  • Read and consume media constantly
  • Cultivate and manage relationships with ease through written and oral communication

EEO statement:
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

About 2U
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!
  • Tuition reimbursement program